Design with intention.
Design and Marketing Work
Social Media Content Strategy
Work directly with enterprise software companies to enhance their social media presence.
Analyze best practices of social media and how content is being communicated through the growing world of technology, specifically SaaS (software as a service).
Increased impressions and engagement across all social media platforms (i.e. Facebook, Instagram, Twitter, LinkedIn).
Original content from clients websites were increasing lead conversion rates, and helping attract a broader target market. This also directly impacted content that was being shared through other mediums (i.e. online forums).
Maxwell Griffith Marketing | Design
Website Re-Design | Growing Chiropractic Business
Completely re-design a website that was in need of higher traction and introduction of a new office space.
Work on back end and front end design for all active users and new traffic to be engaging with content and making appointments.
Studied website analytics and SEO post launch and saw an increase of over 20% of users traveling through the website and spending an average of 1:45 – 2:00 on the “Request an Appointment” landing page. This lead myself and the doctor to believe new and returning patients were taking their time in filling out the necessary fields prior to meeting in person.
Learning in Virtual Space at TechFest 2018
Create a X-Stand banner design for MicroK12’s 7th Annual Education Technology Conference “TechFest.”
Design a banner focused behind MicroK12’s prestigious guest keynote speaker Thomas A. Furness III, the Grandfather of Virtual Reality. Our team brainstormed ideas on how to recreate virtual reality with Furness’s keynote theme “Learning in Virtual Space, and we came up with this design (to the right.)
After countless hour’s of recreating this design through my trusty tool, Adobe Illustrator, the beauty was ready to come to life. Thanks to our amazing sponsors for making this design possible, and to be seen amongst 300+ attendees (Superintendents, Curriculum Staff, Technology Directors, Industry Professionals, and more.
Washington Energy Services
Make Your Home Great
Incorporate energy efficient decisions within a bi-weekly newsletter sent out to new/existing customers. The challenge was differentiate our copy and design between those who are updating their services or are new to Washington Energy Services.
Be strategic when it comes to designing each newsletter, whether that means having the logo placed into a globe (to the right for Earth Day), or outline helpful tips for new and existing customers to educate them on the importance of energy savings and efficiency.
Washington Energy Services newsletter open rate increased by an overwhelming 10% (on average), and generated triple digit leads from a list of 10 thousand subscribers.
Let’s Create Something Amazing
Create an online presence within a community lacking a member owned entrepreneurship and innovation cooperative.
Build a supportive community business model that helps build our business by allowing members to keep doing what they do best, and getting the support where you need it.
Regenerated the economy by empowering local entrepreneurs and connecting with each other. This wasn’t a simple task, in lieu of being the only marketing team leader, Maxwell made due with what resources were readily available.