Maxwell Griffith Marketing | Design

Founder and Creative Director

Delivering unparalleled digital design/development, marketing support, and contract proposals

2019 – Present

As the largest Kindergarten through 12th grade distributor in the area, MicroK12 strives to deliver up-to-date education solutions.

Current Clients included:

• EB’s Kitchen
• Clean Water Foundation
• MVMT Chiropractic and Wellness
• Save Shoreline Trees Coalition

Service/Offerings

• A/B testing of web, mobile, and e-mail interfaces
• Copywriter- unique to web pages, blogging, social media, etc.
• Website development – planning, executing, strategy, design, and implementation
• UX (user experience), certified at the advanced level with Abode CC products (specialties include but not limited to, Acrobat DC, InDesign, Illustrator, Lightroom, Photoshop, and XD)
• Print material (design) – banners, pop-up stands, business cards, brochures, flyers and more
• SEO/SEM – Google Ad’s and Analytics certified
• Project Proposals – RFP’s, Stakeholder updates

MicroK12 Computer Systems Inc.

Digital Marketing Specialist

Since 1982 MicroK12 has been providing technology services to Pacific Northwest Educational Institutions.

May 2018 – December 2019

As the largest Kindergarten through 12th grade distributor in the area, MicroK12 strives to deliver up-to-date education solutions.

Clients include:

• School District Decision Makers (Technology Directors, Superintendents, Principals, Curriculum Staff, Purchasing Departments)
• Dell
• Google
• HP
• Lenovo
• Microsoft

Workflow Includes (but not limited to):

• Create and design unique e-mail campaigns that are sent out to District Administrators, Superintendents, Technology & Curriculum Directors. and Principals to K-12 institutions across WA, ID, OR, and MT State.
• Create and design landing pages unique to our company website.
• Update social media platforms with all the latest buzz in education technology, unique to MicroK12 as an education technology partner.
• Copywriter for weekly blogs. Seen through MicroK12’s website news tab, updates about new vendor partnerships, product lines, promotional campaigns, testimonials, and events.
• A/B testing landing page conversions, and e-mail campaigns.
• Creating backend code (HTML-5), and CSS (design) for websites ease of access.
• Perform analysis of market strengths, weaknesses, opportunities and threats.
• Work with partners and create landing pages and email campaigns.
• Update website with the latest products relevant in the industry.
• Compile and present data for other departments.
• B2B/B2C improvement, as company hits record year in sales (2018)
• Leading event management, from creating marketing material, advertising, and set-up/take down.

Washington Energy Services

Digital and Print Marketing Associate

2017 – 2018

For over 60 years, homeowners throughout the Puget Sound area have come to know us for providing the best-in-class service they deserve.

When you choose Washington Energy, you’re choosing a reliable, experienced partner to make your home great.

Clients include:

• Home owners with an annual household income of 135k+ w/a Bachelors Degree (or equivalent)
• Andersen Renewal (Windows)
• Daikin (Ductless Heat Pumps)
• James Hardie (Siding)
• Rheem ( Hot Water Tanks)

Workflow Included (but not limited to)

• Work with team members to develop and understand digital marketing strategies that will meet Washington Energy Services’ objectives
• Develop and write marketing content executions to be deployed across partner social media channels and digital marketing campaigns
• Learn SEO best practices and write content to support SEO initiatives
• Analyze reports to create insights that will help drive digital marketing content strategies
• Create and implement tracking code designed to measure social content executions
• Work with SEO tools and platforms to develop website components

Kindling Collective

Digital Marketing Associate

2016 – 2017

Kindling Collective is a member owned entrepreneurship and innovation cooperative.

We know that creating a successful start-up is no easy feat. That’s why we’ve built a supportive community business model that helps you build your business by allowing you to keep doing what you do best, and getting the support where you need it.

Clients include:

• Foundry Makerspace
• Flow Motion Bike Tours
• Max Romey Productions
• Stambough Designs

Workflow Included (but not limited to):

• Work with active members of the collective to create and implement a marketing plan.
• Design and implement fundraising campaigns.
• Plan, and manage social media platforms through Hootsuite scheduling software, i.e. Facebook, Twitter, and Instagram to get name of collective, and mission recognized.
• Write weekly blog posts that entice readers to engage, via website and shared through twitter/facebook
• Attending networking events with staff or independently for promotional reasons.
• Co-author of “Membership Packet” implemented to recruit new members and explain benefits of joining a growing team.
• Plan and manage social media platforms, i.e. Facebook, Twitter, Instagram to get name of Collective and mission recognized.

CBS Radio

Digital Marketing and Event Coordinator

2015 – 2017

Radio broadcasting company and radio network operator owned by CBS Corporation, and consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s .

CBS Corporation is currently the world’s eighth largest entertainment company in terms of revenue 

Workflow included (but not limited to):

• Work with sales staff and others to generate ideas for advertising campaigns.
• Implement programs using direct mail, advertisements, product endorsements and special events.
• Evaluate the look and feel of websites used in campaigns or layouts with sketches and plans for advertisements.
• Initiate market research studies and analyze their findings.
• Planned promotional campaigns, including discounts, samples, gifts, coupons, sweepstakes and contests.
• Implement advertising campaigns, that included content media to specifically targeted clients through radio broadcasting.