Resume

Added Value, Unique Talent.

Maxwell Griffith, Marketing and UX/UI Professional

As as a seasoned design executive with a BA in Marketing, I am a unique hybrid that fuses user experience design with strategic marketing analysis, passionate about radically accelerating businesses. From leadership positions at Washington Energy Services, MicroK12, to consulting front end design and inspiring startups, I have delivered original work that has achieved millions in revenue and reached users throughout North America with the goal of obtaining users globally.


Maxwell Griffith Marketing | Design

Founder and Creative Director

Delivering unparalleled digital design/development, marketing support, and contract proposals

2019 – Present

As the largest Kindergarten through 12th grade distributor in the area, MicroK12 strives to deliver up-to-date education solutions.

Current Clients included:

  • EB’s Kitchen
  • MVMT Chiropractic and Wellness

Service/Offerings

  • A/B testing of web, mobile, and e-mail interfaces
  • Copywriter- unique to web pages, blogging, social media, etc.
  • Website development – planning, executing, strategy, design, and implementation
  • UX (user experience), certified at the advanced level with Abode CC products (specialties include but not limited to, Acrobat DC, InDesign, Illustrator, Lightroom, Photoshop, and XD)
  • Print material (design) – banners, pop-up stands, business cards, and more
  • SEO/SEM – Google Ad’s and Analytics certified
  • Project Proposals – RFP’s, Stakeholder updates


MicroK12 Computer Systems Inc.

Digital Marketing Specialist

Since 1982 MicroK12 has been providing technology services to Pacific Northwest Educational Institutions.

2018 – Present

As the largest Kindergarten through 12th grade distributor in the area, MicroK12 strives to deliver up-to-date education solutions.

Clients include:

  • School District Decision Makers (Technology Directors, Superintendents, Principals, Curriculum Staff, Purchasing Departments)
  • Dell
  • Google
  • HP
  • Lenovo
  • Microsoft

Workflow Includes (but not limited to):


• Create and design unique e-mail campaigns that are sent out to District Administrators, Superintendents, Technology & Curriculum Directors. and Principals to K-12 institutions across WA, ID, OR, and MT State.
• Create and design landing pages unique to our company website.
• Update social media platforms with all the latest buzz in education technology, unique to MicroK12 as an education technology partner.
• Copywriter for weekly blogs. Seen through MicroK12’s website news tab, updates about new vendor partnerships, product lines, promotional campaigns, testimonials, and events.
• A/B testing landing page conversions, and e-mail campaigns.
• Creating backend code (HTML-5), and CSS (design) for websites ease of access.
• Perform analysis of market strengths, weaknesses, opportunities and threats.
• Work with partners and create landing pages and email campaigns.
• Update website with the latest products relevant in the industry.
• Compile and present data for other departments.
• B2B/B2C improvement, as company hits record year in sales (2018)
• Leading event management, from creating marketing material, advertising, and set-up/take down.


Washington Energy Services

Digital and Print Marketing Associate

2017 – 2018

For over 60 years, homeowners throughout the Puget Sound area have come to know us for providing the best-in-class service they deserve.

When you choose Washington Energy, you’re choosing a reliable, experienced partner to make your home great.

Clients include:

  • Home owners with an annual household income of 135k+ w/a Bachelors Degree (or equivalent)
  • Andersen Renewal (Windows)
  • Daikin (Ductless Heat Pumps)
  • James Hardie (Siding)
  • Rheem ( Hot Water Tanks)

Workflow Included (but not limited to)

  • Work with team members to develop and understand digital marketing strategies that will meet Washington Energy Services’ objectives
  • Develop and write marketing content executions to be deployed across partner social media channels and digital marketing campaigns
  • Learn SEO best practices and write content to support SEO initiatives
  • Analyze reports to create insights that will help drive digital marketing content strategies
  • Create and implement tracking code designed to measure social content executions
  • Work with SEO tools and platforms to develop website components


Kindling Collective

Digital Marketing Associate

2016 – 2017

Kindling Collective is a member owned entrepreneurship and innovation cooperative.

We know that creating a successful start-up is no easy feat. That’s why we’ve built a supportive community business model that helps you build your business by allowing you to keep doing what you do best, and getting the support where you need it.

Clients include:

  • Foundry Makerspace
  • Flow Motion Bike Tours
  • Max Romey Productions
  • Stambough Designs

Workflow Included (but not limited to):

• Work with active members of the collective to create and implement a marketing plan.
• Design and implement fundraising campaigns.
• Plan, and manage social media platforms through Hootsuite scheduling software, i.e. Facebook, Twitter, and Instagram to get name of collective, and mission recognized.
• Write weekly blog posts that entice readers to engage, via website and shared through twitter/facebook
• Attending networking events with staff or independently for promotional reasons.
• Co-author of “Membership Packet” implemented to recruit new members and explain benefits of joining a growing team.
• Plan and manage social media platforms, i.e. Facebook, Twitter, Instagram to get name of Collective and mission recognized.


CBS Logo

CBS Radio

Digital Marketing and Event Coordinator

2015 – 2017

Radio broadcasting company and radio network operator owned by CBS Corporation, and consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s .

CBS Corporation is currently the world’s eighth largest entertainment company in terms of revenue 

Workflow included (but not limited to):

• Work with sales staff and others to generate ideas for advertising campaigns.
• Implement programs using direct mail, advertisements, product endorsements and special events.
• Evaluate the look and feel of websites used in campaigns or layouts with sketches and plans for advertisements.
• Initiate market research studies and analyze their findings.
• Planned promotional campaigns, including discounts, samples, gifts, coupons, sweepstakes and contests.
• Implement advertising campaigns, that included content media to specifically targeted clients through radio broadcasting.


Get to know Maxwell Griffith

Education

BA in Marketing Western Washington University, 2013-2017

Skills

  • A/B testing (e-mail campaigns,
  • Blog Copywriter and Designer (WordPress, Magento)
  • Editorial work with company RFP’s, project proposals, and stakeholder updates
  • Creative Copywriter/Story board designer for e-mail, print, digital, and television advertisements
  • UX/UI design creating at an intermediate level with software through Adobe Creative Cloud intermediate usability with applications including (but not limited to) Acrobrat Pro, Illustrator, InDesign, Lightroom, Premiere Pro, XD. Also has experience in using Sketch, Visme, and Webflow
  • Back end/ front end coding (HTML5 and CSS3),
  • Analytics (Google Certified, experience with Bing)
  • SEO/SEM Analysis (Google Adwords Certified)
  • E-mail Marketing and Automation tools (ActiveCampaign, Constant Contact, Emma, Goldmine, MailChimp, Marketo , Oracle, and Salesforce)

Interests

Designing mobile and web interfaces, creating graphics that are up-to-date with the latest trends in digital marketing, running, biking, reading, hiking, playing tennis, and spending time with loved ones and friends.